By jori 15/01/2017 In Industrial Design TU/e, Product Design

Moment Mug

Moment mug is a reusable takeaway coffee cup that brings back the joy of drinking coffee into coffee on the go. The mug has several features that all add to the experience of drinking coffee in your favourite coffee bar.

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Baristas can make the most beautiful latte art. The top of the lid consists of two transparent parts, so you can always enjoy the latte art that comes with your cappuccino.
The lid is shaped in such a way that when you turn it, it will reveal a small see-through part of the mug. This way you can always see how much coffee there is left in your mug.


To be able to drink from the Moment Mug you have to turn the lid one hundred and eighty degrees. This will open a large part of the top of the mug so drinking is easy and comfortable. While turning you open the mug so you can drink from it, making sure you take a moment whilst drinking your coffee.


The base of the Moment mug is textures with ground coffee beans. The beans give of a sent that makes you enjoy your coffee even more. The texture adds another dimension to the whole experience.
The lid is held in place with little magnets. These magnets make sure that when you turn the lid you will get tangible feedback when the lid is in the right position.


This is the part of the Moment mug that gives it its name. One part of the lid has a text engraved into it. It can be the song that was playing while you were waiting for your coffee, the name of the barista or something else. With this text, you take a little bit of the experience with you to enjoy on the go.

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While making the Moment mug we went through many iterations before we got to the final design. During the process, the collaborated closely with a local coffee bar in Eindhoven, Zwart Wit Koffie. We started with the idea to design a new coffee to go mug that would provide a better drinking experience of the coffee.
The first prototypes were made from simple materials as a proof of concept. Later on in the process, we used 3D printing and laser cutting to make the prototypes.

Moment mug is a project by six Industrial Design students for the course ‘Design for the Here and the Now’ (DCB130) by Pierre Levy.

In collaboration with: Kayla Fenwick – Emiel Sietsma – Bart Bolluijt
Moos van der Bijl – Vimukthi Gunatilleke